This school project reimagines the Boston Public Library through a contemporary design lens, creating a refreshed identity that honors its historic legacy while embracing its evolving cultural role. Drawing inspiration from traditional block printing techniques, the visual system combines handcrafted textures with modern typography, a bold duotone palette, and inclusive messaging. The goal was to position the BPL as a dynamic, accessible hub for learning, creativity, and community connection - bridging the gap between past and present. The resulting campaign celebrates the tactile and expressive nature of print, inviting visitors to engage with the library’s mission through a multisensory experience that reflects both Boston’s heritage and the library’s enduring commitment to “Free to All.”