This project presents a “Back to School” line for Fjällräven, blending the brand’s nature-inspired identity with a refined, collegiate aesthetic. Centered on the theme “Tide & Town,” the collection captures the warmth of a Swedish summer through three cohesive patterns—Hero, Toss, and Simple—developed within a limited five-color palette. Hand-drawn illustrations and painterly textures reflect Fjällräven’s sustainable ethos while appealing to a modern, design-conscious student audience. The result is a fresh yet timeless extension of the brand’s connection to nature and craftsmanship.