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Project Overview:

An awareness poster for Mercedes-Benz inspired by Massachusetts landscapes, where coastal roads and historic terrain frame a dialogue between nature and precision engineering. The work pairs New England’s rugged atmosphere with the brand’s timeless design language, redefining “classic” through a regional lens.

The contrast between environment and vehicle highlights durability, legacy, and place-based identity.

Adobe Creative Suite, Procreate

BRANDING

POSTER DESIGN

CONCEPT DEVELOPMENT

Sacon_J_MBCC_Poster_2024.jpg

poster design

mercedes benz
awareness poster

Screenshot 2024-12-01 at 4.37.18 PM.png
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