Project Overview:

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A branding campaign created for Chapman University’s University Program Board (UPB) to promote the annual Fall Concert featuring Briston Maroney. The project involved developing a cohesive visual identity across merchandise, marketing, and event materials, ensuring consistency from promotion through the live event experience. Inspired by Briston Maroney’s indie style, the system captures the energy of live music while engaging a college audience and creating a campus-wide campaign.

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Adobe Creative Suite, Procreate

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